The Agency by Parker Goodman is a next-generation hybrid NIL and talent agency committed to building, managing, and elevating the personal brands of today’s collegiate and emerging professional athletes.
Founded on the belief that elite talent deserves elite representation — not just on the field, but in the boardroom, in media, and across digital platforms — we operate with a lean, high-impact model that’s built for speed, trust, and results.

We’re more than an agency. We’re brand architects, strategic partners, and long-term advocates for our athletes.

Our Mission

To empower athletes through strategic brand development, thoughtful NIL dealmaking, and sustained career support — unlocking their full value both during and beyond their athletic careers.

Our Model

We specialize in three core areas:

1. Personal Brand Development

We work hand-in-hand with athletes to define and amplify their voice. From social media presence to media training to curated visual identity — we help shape a public image that resonates with fans and brands alike.

2. Athlete Marketing & Sponsorship

We connect our athletes with aligned brand partners through NIL opportunities, influencer campaigns, and traditional endorsement deals. Every deal is intentional and designed for long-term impact — not just a one-off paycheck.

3. Deal Procurement & Management

Our network of brands, collectives, and sponsors is growing rapidly. We don’t wait for opportunities — we build them. Athletes receive strategic guidance and hands-on negotiation support with full transparency and alignment.

Our Philosophy

We operate with a “family-first, athlete-always” mentality.

  • Every athlete is represented with individualized care

  • We only take on talent we truly believe in

  • Trust is our currency — and results are our proof

We’ve built our roster through word-of-mouth, authenticity, and relentless advocacy — and we maintain a 100% retention rate.

Founder’s Message

“This industry is changing fast. Athletes are brands now — and they deserve to be treated as such.
I started The Agency to give athletes what I didn’t see elsewhere: real attention, real alignment, and a real plan for the future.
We’re not just chasing deals. We’re building legacies.”
— Parker Goodman, Founder & CEO

Let’s build something beautiful.

Contact Us